Friday, February 5, 2010

I agree that social media will affect SEO, but I have a another different angle on that.

As social media grows, Google understands that the future of search is personalization. As an evidence to that, Google, in the last few weeks, announced that personalized search is now for everyone, and that they are rolling out their social search as an open beta. Both of these announcements, in conjunction with the Twitter feed in the SERP, shifts the SEO focus from a technical profession (optimize page elements, link building, keyword selection) to something that is more social.

The future of SEO lies in networking, as Tara mentioned, but not just because of the content, but becasue Google will try to measure it; Google's algorithm will incorporate your social network into your search results, and it will even give it priority over old variables, your network will become crucial in your SEO efforts, moving from just SEO to a Word of Mouth Marketing, and making number of followers, fan base, and subscribers to heavy weight elements in a website race for rank.

In addition, first impression will be much more important than what it is today, as bounce rate and personalized search will determine if you will appear on a person's SERP in the future. This creates a problem for SEO because first impression is mostly visual, and SEO can't really measure that.

irfan khan

Monday, February 1, 2010

SEO Also Applies to Your Blog!

I know the search engine optimization industry at times can get very confusing for people who might not eat, sleep and breath it like some of us do (myself included!) so that is why we write posts like this. If you have launched a blog or have one now that doesn’t get that much traffic some of these steps might help you with the construction of your blog posts. It is important to always optimize your blog posts especially if it is connected to your business site and you are trying to deliver traffic there for some reason or another.

Below are some helpful Blog SEO tips to consider when writing a blog post
(they are not in any particular order, but are all important):

1. Content – 
Content is going to be the most important aspect of your blog posts. Your content has to not only be good but compelling. It needs to give readers a reason to want to keep reading and to also come back to see what else you got for them. You always want to sprinkle some keywords throughout your text as well. This will get your post climbing in search results.

2. Title – 
The title of your post is very important. Depending on how your blog is set up will determine whether your title is being pulled into your meta information of your posts. There is a thin line between having a cute title and an SEO title that will actually work to your advantage over time.

3. Post Ending – 
Don’t be scared to leave your post open ended. Ask a question in the end to trigger some heavy comment action. The comments will only help with the blog posts rankings. It’s kind of like pouring fuel on the fire.

4. Use Lists – Using lists has been known to significantly increase the strength of a blog post. Try making a post that requires a lengthy list in the body and you will see over time that post move around in search results.
5. Paragraphs – Use smaller paragraphs frequently, this keeps the readers attention into a manageable thoughts.

6. Images – 
Incorporate some images throughout the post. This tremendously helps the user experience.
7. Videos – If you can please locate and include videos that are related to your blog post, sometimes this helps keep visitors longer on your website.

8. Link Building – 
Yes, you need to promote your blog posts, through your Twitter, Facebook accounts and any of the many good social bookmarking sites out there. Not only will they help spread the word about your great content, drive visitors to your blog, but will also provide a nice link to your blog post.

9. URL of Post – 
The URL of each post should be short and should reflect the content contained withing the blog post. Keep your blog post URLs short and relevant.
These are just a few main areas you should always consider when writing blog posts. SEO doesn’t just apply to websites but to blogs as well so if you want traffic apply these efforts to your posts once in a while.